own your tomorrow campaign:
We were tasked with bringing to life the Charles Schwab ethos of “Own Your Tomorrow,” through the lens of people switching financial advisers.
Our aim was to humanise the concept of “live your life, while Charles Schwab looks after your money” and to inspire people to make a significant change in their lives; all while raising brand awareness.
The series earned more than 11 million impressions worldwide, bringing a sense of personality to financial services. It quickly became the most successful branded content series ever published on Vimeo.
The film received critical acclaim, winning a cinematography award from the Guild of Television Camera Professionals and being shortlisted for the Young Director Award at the Cannes Lions International Festival of Creativity.
The response and huge amount of interactions and continued conversation can be seen on twitter and facebook.