Why This Road | Charles Schwab

Why This Road, our film about Chris Yacoubian's story, has been incredibly well received. It was viewed 4 million times in the first two weeks alone, smashing records for number of "views," "shares" and "likes" and quickly becoming the most successful branded content series ever published on Vimeo.

The film won a GTC Award for the Director of Photography, Gerry Vasbenter. The Director, James Lovick, was shortlisted for the Young Director Award.