Food Inspiration content:

The Brief:

As part of a wider global repositioning, to develop and set the tone for all future video content, shifting the focus more on food and enjoyment.

Inspiring people to actively use and enjoy their Kenwood products rather than just showing product features or functions.

They have defined a colourful, punchy and fun ‘look and feel’ for our food films, leading the way for our other assets... it’s been great to see the uptake from our markets and the consumer engagement online.

The Result:

We created a bold, new identity for Kenwood’s Hand Blender & Food Processor brands. This is now in the process of being rolled out throughout the entire global Kenwood brand.

Since beginning our relationship with Kenwood, in November 2017, we have produced over 30 films, forging a fresh new style and tone in line with their updated brand positioning. The films led to an increased uptake from local markets and boosted consumer engagement online.

They aren’t afraid to look at things differently and push the boundaries as opposed to reverting to tried-and-tested methods; with their fresh perspectives and innovative ideas on shoots I’m guaranteed our content is in good hands, and not at risk of becoming stale in a media-saturated marketplace.
— Pascale Camp | Kenwood