To create campaign video content for YoungMinds digital channels, to encourage Ofsted to take mental well-being into greater consideration in British schools.
We produced a 2 minute campaign film with social cut downs alongside other campaign imagery. The main campaign film received over 560,000 views in under two weeks on social media, over 15,000 likes and 6,000 shares. More importantly than the numbers (on this occasion!) is the public conversation and response it has generated. Tweets such as:
The response and huge amount of interactions and continued conversation can be seen on twitter and facebook.