wagamama had created a new vegan dish of treated watermelon, made to taste and look a lot like tuna. They wanted to spotlight the dish for Veganuary, and needed a quick Christmas turnaround.
We decided to play up the process of the dish, shooting its preparation in reverse so that the watermelon came as a shock reveal. The reveal also worked well with the liveliness of wagamama’s signature visual style.
The content had two million Facebook views in January 2020 alone.
We decided on the creative direction, and worked to a tight timeline, shooting and doing editing and post- over Christmas to get it ready for the first week of January.
It was great to see that the content had immediate traction and was picked up by a number of media outlets — including Piers Morgan on Good Morning Britain.
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