Objekt Original
Mukbang Dates

The idea

We created a saucy new dating show pairing two  singletons, looking for a new snack: 60 minutes to eat their way to each other's hearts. Will it be a meal made in heaven... or will they go hungry for love? Will the date be a Mukbang or Mukbust?

The creative

From restaurants to studios, we film Mukbang Dates with a multicam set up. The show is styled as a hybrid between a Mukbang video (Korean for eating show) and a traditional blind date. Designed to show off Mukbang sized portions and capture all those ‘saucy’ looks from across the table!

Results

1st

Views on the BBC Ideas site (more with social media)

Two of our videos are the most-viewed ever on the platform

1.5m

The work

We cast all the blind dates, optimise our social reach and have complete control of the whole process from pre-production, production and post-production. Our Punchy team works hard to find engaging stories that will entertain our audience.

Our note

Mukbang Dates being the first of our original content it has been a great learning experience to understand what audiences engage with. It has also let up have complete creative control and allows us to make each series our own.

Behind the scenes

The team

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Testimonials

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
— Name Name | BBC Ideas

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