Channel 4.0 were looking for a big, memorable show for their YouTube channel that would resonate with their young, YouTube-native audience. They wanted something innovative, irreverent, and highly shareable.
Inspired by the scale of some of the largest YouTubers, we developed Clone Heads - a post-apocalyptic comedy game show where armies of influencer clones battle it out for supremacy. The concept was designed to be visually striking, with a focus on fast-paced gameplay and humorous interactions.
Views on the BBC Ideas site (more with social media)
Two of our videos are the most-viewed ever on the platform
We brought together top YouTube talent like GK Barry, Darkest Man and King Kenny, crafted unique challenges, and created a bonkers Clone Heads arena at RAF Bentwaters. Despite tight digital budgets we shot and delivered two action-packed episodes, complete with VFX enhancements to level up the immersiveness of the world.
Clone Heads was a testament to the power of creative problem-solving and embracing a digital-first mindset. By combining influencer appeal with a playful, high-octane format, we created a show that captured the attention of Channel 4.0's target audience and pushed the boundaries of online entertainment.
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